We recently asked for your thoughts and experiences in a skincare survey, and wow—did you deliver! Thousands of responses came in, offering a glimpse into your daily routines, challenges, and what you're hoping to see from us next. Since you're as passionate about skincare as we are, I wanted to break down some of the findings from the survey.
WHO TOOK PART?
Responses came from all over, but we noticed most of you were in the 32-41 age group, with a close second in the 22-31 crowd. This gives us a good perspective across a range of life stages, from those starting out in their skincare journeys to others who've been perfecting their routines for years.
SHAVE FREQUENCY: HOW OFTEN?
You might be curious about how often others are reaching for their razors. Here's the scoop:
- 2-4 times per week: This is the most common, with 44%
- Once a week: 23% prefer a weekly shave
- Every Day: 12% are in the daily shave club
- Once a month: 5% keep it to a monthly routine
- A few times a year: 1% of you really pick and choose when you remove your hair
WHERE ARE YOU SHAVING?
Another interesting insight: where are people actually shaving? Turns out, it's a bit of everywhere. We couldn't be more excited about this spread, our goal has always been to build great razors for every body shaving anywhere head to toe.
- Underarms: 58% of respondents
- Legs: 56% of respondents
- Bikini Line / "Down There": 47% of respondents
- Face (shaving a beard): 30% of respondents
- Face (Dermaplaning peach fuzz): 26% of respondents
- Head: 17% of respondents
SKINCARE ROUTINES: BASIC VS. PRO
An interesting trend emerged when we looked at how your skincare routines related to common shaving concerns. Those with skincare pro routines—who typically have more complex skincare regimens—reported higher instances of ingrown hairs and razor bumps (around 65%), compared to 48% among those with a basic or minimalist routine. We want to be there for you whether you're a one-product-skincare minimalist or a multi-step wizard!
TOP SKINCARE CONCERNS: WHAT'S BUGGING YOU?
When it comes to skincare, you've got some clear concerns. Here's what topped the list:
- Sensitive Skin: 43% of respondents self-report as having sensitive skin. It's the top concern and clearly there's a need for products that are as gentle as they are effective.
- Dryness/Dehydrated Skin: 42% are dealing with this, pointing to a demand for hydrating solutions.
- Aging: 34% are concerned about aging—whether it's fine lines, wrinkles, or just maintaining that youthful glow.
- Acne (Face and/or Body): 33% are battling breakouts, both on the face and body.
- Keratosis Pilaris (KP): 10% of respondents cited a concern with managing KP.
- PCOS: 6% of our customers noted that PCOS is top of mind
WHAT DO YOU WANT TO SEE NEXT?
I love reading each and every one of the free-form feedback on what you think we should be doing next to best serve you. I saw a lot of "lower the price" and I can totally appreciate that. We also got a lot of kudos on our product pipeline which feels great. And definitely some wagging fingers on areas you feel we may be lacking, which may sting but is super important to hear ha. Here were some of the common trends in your requests:
- New Color Razors: By far the most popular request. You're looking for variety in your razor lineup.
- New Shave Care Products: This is exciting to hear, as we've been slowly expanding the products that can help you before, during and after your shave for the very best experience. Your trust in us is something we take very seriously.
- Fun Content: More than one person asked for some "crazy videos from Adam" which made me laugh. Also I don't think my videos are that crazy?!
WHAT'S THE PLAN?
So, what's next? These insights are valuable as we look to the future. Whether it's developing new colors for our razors, crafting skincare routines for sensitive skin shavers, or simply keeping the content fun, your feedback is shaping our direction.
A big thank you to everyone who participated. Happy shaving!
- Adam
